:root {
  --red: #c1121f;
  --red-deep: #8f0d16;
  --red-soft: #f4dde0;
  --ink: #1f2025;
  --ink-soft: #34363c;
  --muted: #6b7079;
  --line: #e6e8ec;
  --paper: #ffffff;
  --paper-warm: #faf9f7;
  --panel: #f4f3f0;
  --night: #17181c;
  --night-2: #20222a;
  --shadow-sm: 0 6px 18px rgba(20, 22, 28, 0.06);
  --shadow-md: 0 22px 60px rgba(20, 22, 28, 0.12);
  --shadow-lg: 0 40px 90px rgba(20, 22, 28, 0.18);
  --serif: "Fraunces", "Source Serif Pro", ui-serif, Georgia, "Times New Roman", serif;
  --sans: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
  color-scheme: light;
  font-family: var(--sans);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img, video { max-width: 100%; height: auto; display: block; }

a { color: inherit; }

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  padding: 10px 14px;
  background: var(--ink);
  color: #fff;
  z-index: 100;
  text-decoration: none;
}
.skip-link:focus { left: 12px; top: 12px; }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 78px;
  padding: 0 6vw;
  background: rgba(255, 255, 255, 0.86);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color 200ms ease, background 200ms ease;
}
.site-header[data-scrolled="true"] {
  border-bottom-color: var(--line);
  background: rgba(255, 255, 255, 0.96);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  font-weight: 800;
  letter-spacing: -0.01em;
  font-size: 1.05rem;
}

.site-header nav {
  display: flex;
  gap: 6px;
  font-size: 0.95rem;
}

.site-header nav a {
  position: relative;
  padding: 10px 14px;
  border-radius: 999px;
  text-decoration: none;
  color: var(--ink-soft);
  transition: color 160ms ease, background 160ms ease;
}
.site-header nav a:hover,
.site-header nav a:focus-visible,
.site-header nav a[aria-current="page"] {
  color: var(--red);
  background: var(--red-soft);
}

.header-cta {
  display: inline-flex;
  align-items: center;
  height: 42px;
  padding: 0 18px;
  border-radius: 999px;
  background: var(--ink);
  color: #fff !important;
  font-weight: 600;
  text-decoration: none;
  transition: background 160ms ease;
}
.header-cta:hover, .header-cta:focus-visible { background: var(--red); }

/* ---------- Type ---------- */
h1, h2, h3, .display {
  font-family: var(--serif);
  font-weight: 500;
  letter-spacing: -0.015em;
  color: var(--ink);
}

h1 {
  margin: 0;
  font-size: clamp(2.6rem, 6.4vw, 5.6rem);
  line-height: 1.02;
}

h2 {
  margin: 0 0 18px;
  font-size: clamp(2rem, 3.6vw, 3.4rem);
  line-height: 1.08;
}

h3 {
  margin: 0 0 8px;
  font-family: var(--sans);
  font-size: 1.08rem;
  font-weight: 700;
  letter-spacing: -0.005em;
  color: var(--ink);
}

p { overflow-wrap: anywhere; }

.eyebrow {
  margin: 0 0 14px;
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.lead {
  margin: 26px 0 0;
  max-width: 640px;
  color: var(--muted);
  font-size: clamp(1.08rem, 1.6vw, 1.32rem);
  line-height: 1.55;
}

.section-lead {
  max-width: 700px;
  margin: 0 0 36px;
  color: var(--muted);
  font-size: 1.1rem;
  line-height: 1.6;
}

.kicker-quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(1.4rem, 2.4vw, 2.1rem);
  line-height: 1.35;
  color: var(--ink);
  max-width: 880px;
}

/* ---------- Buttons ---------- */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 50px;
  padding: 0 22px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  text-decoration: none;
  font-weight: 600;
  font-size: 0.98rem;
  transition: background 180ms ease, color 180ms ease, border-color 180ms ease, transform 180ms ease;
}
.button:hover, .button:focus-visible { transform: translateY(-1px); }
.button.primary {
  background: var(--ink);
  color: #fff;
}
.button.primary:hover, .button.primary:focus-visible {
  background: var(--red);
  border-color: var(--red);
}
.button.secondary { background: transparent; color: var(--ink); }
.button.secondary:hover, .button.secondary:focus-visible {
  border-color: var(--red);
  color: var(--red);
}
.button.ghost {
  border-color: rgba(255, 255, 255, 0.4);
  color: #fff;
  background: transparent;
}
.button.ghost:hover, .button.ghost:focus-visible {
  background: #fff;
  color: var(--ink);
  border-color: #fff;
}

/* ---------- Layout primitives ---------- */
main { overflow: hidden; }

.section {
  padding: clamp(72px, 9vw, 128px) 6vw;
}

.section.tight { padding-top: clamp(48px, 6vw, 72px); padding-bottom: clamp(48px, 6vw, 72px); }

.section.warm { background: var(--paper-warm); }
.section.panel { background: var(--panel); }
.section.night {
  background: var(--night);
  color: #f3f3f1;
}
.section.night h1, .section.night h2, .section.night h3 { color: #fff; }
.section.night .eyebrow { color: #f1a4ac; }
.section.night .section-lead,
.section.night p { color: rgba(243, 243, 241, 0.78); }

/* ---------- Hero ---------- */
.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(360px, 0.95fr);
  gap: clamp(28px, 5vw, 72px);
  align-items: center;
  padding: clamp(56px, 8vw, 96px) 6vw clamp(72px, 9vw, 120px);
  background:
    radial-gradient(80% 60% at 0% 0%, rgba(193, 18, 31, 0.06), transparent 60%),
    radial-gradient(60% 50% at 100% 100%, rgba(31, 32, 37, 0.05), transparent 60%),
    var(--paper);
}

.hero-copy { max-width: 720px; }

.hero-media {
  position: relative;
  border-radius: 24px;
  overflow: hidden;
  background: var(--panel);
  box-shadow: var(--shadow-lg);
  aspect-ratio: 4 / 5;
  min-height: 380px;
}
.hero-media .media-overlay {
  position: absolute;
  inset: auto 0 0 0;
  padding: 22px 24px;
  color: #fff;
  background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.55) 100%);
  font-family: var(--serif);
  font-size: 1.1rem;
  line-height: 1.4;
}
.hero-media img,
.hero-media video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.hero-media .media-fallback {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 36px;
}

.hero-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 28px;
  margin-top: 44px;
  padding-top: 28px;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.94rem;
}
.hero-meta span strong { color: var(--ink); font-weight: 700; }

/* ---------- Marquee values ---------- */
.values-strip {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 16px 32px;
  padding: 28px 6vw;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.92rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.values-strip span { display: inline-flex; align-items: center; gap: 10px; }
.values-strip .dot {
  width: 6px; height: 6px;
  border-radius: 999px;
  background: var(--red);
  display: inline-block;
}

/* ---------- Promise grid (outcomes) ---------- */
.outcomes {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 20px;
  margin-top: 12px;
}
.outcomes article {
  display: flex;
  flex-direction: column;
  gap: 16px;
  padding: 28px;
  border-radius: 18px;
  background: #fff;
  border: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
  min-height: 240px;
}
.outcomes .icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: var(--red-soft);
  display: grid;
  place-items: center;
  color: var(--red);
}
.outcomes h3 { margin: 0; }
.outcomes p { margin: 0; color: var(--muted); }

/* ---------- Split feature ---------- */
.split-feature {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  gap: clamp(36px, 6vw, 88px);
  align-items: center;
}
.split-feature.reverse > *:first-child { order: 2; }
.split-feature .copy { max-width: 560px; }
.split-feature .media {
  border-radius: 22px;
  overflow: hidden;
  background: var(--panel);
  box-shadow: var(--shadow-md);
  aspect-ratio: 5 / 4;
  position: relative;
}

/* ---------- Quote / testimonial ---------- */
.quote-block {
  display: grid;
  gap: 28px;
  max-width: 980px;
  margin: 0 auto;
}
.quote-block .quote-mark {
  font-family: var(--serif);
  font-size: 4rem;
  line-height: 0.8;
  color: var(--red);
}
.quote-block blockquote {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(1.6rem, 2.8vw, 2.4rem);
  line-height: 1.35;
  letter-spacing: -0.01em;
}
.quote-attribution {
  display: flex;
  align-items: center;
  gap: 14px;
  color: var(--muted);
}
.quote-attribution .avatar {
  width: 48px;
  height: 48px;
  border-radius: 999px;
  background: var(--red-soft);
  color: var(--red);
  display: grid;
  place-items: center;
  font-weight: 800;
  font-family: var(--sans);
}

/* ---------- Services list (outcome-led) ---------- */
.service-list {
  display: grid;
  gap: 0;
  margin-top: 16px;
  border-top: 1px solid var(--line);
}
.service-list article {
  display: grid;
  grid-template-columns: 120px minmax(0, 1fr) minmax(0, 1.2fr);
  gap: clamp(20px, 4vw, 64px);
  align-items: start;
  padding: 36px 0;
  border-bottom: 1px solid var(--line);
}
.service-list .index {
  font-family: var(--serif);
  font-size: 2.4rem;
  color: var(--red);
  line-height: 1;
}
.service-list h3 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: clamp(1.6rem, 2.4vw, 2.1rem);
  letter-spacing: -0.01em;
  color: var(--ink);
}
.service-list p { margin: 0; color: var(--muted); }
.service-list .felt {
  display: inline-flex;
  margin-top: 14px;
  padding: 6px 12px;
  border-radius: 999px;
  background: var(--red-soft);
  color: var(--red);
  font-size: 0.82rem;
  font-weight: 600;
  letter-spacing: 0.04em;
}

/* ---------- Story / timeline (about) ---------- */
.story {
  display: grid;
  gap: 36px;
  max-width: 920px;
  margin: 0 auto;
}
.story .chapter {
  display: grid;
  grid-template-columns: 140px minmax(0, 1fr);
  gap: clamp(16px, 3vw, 48px);
  padding-bottom: 32px;
  border-bottom: 1px solid var(--line);
}
.story .chapter:last-child { border-bottom: 0; }
.story .chapter h3 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.5rem;
  color: var(--ink);
}
.story .chapter .stamp {
  font-family: var(--serif);
  color: var(--red);
  font-size: 1.4rem;
}
.story .chapter p { color: var(--muted); margin: 8px 0 0; }

/* ---------- Gallery ---------- */
.gallery {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 16px;
}
.gallery figure {
  margin: 0;
  border-radius: 18px;
  overflow: hidden;
  background: var(--panel);
  box-shadow: var(--shadow-sm);
  position: relative;
  aspect-ratio: 4 / 3;
}
.gallery figure.span-7 { grid-column: span 7; aspect-ratio: 16 / 10; }
.gallery figure.span-5 { grid-column: span 5; aspect-ratio: 4 / 5; }
.gallery figure.span-4 { grid-column: span 4; }
.gallery figure.span-8 { grid-column: span 8; aspect-ratio: 16 / 9; }
.gallery figcaption {
  position: absolute;
  inset: auto 0 0 0;
  padding: 16px 18px;
  color: #fff;
  background: linear-gradient(180deg, rgba(0,0,0,0) 0%, rgba(0,0,0,0.55) 100%);
  font-family: var(--serif);
  font-size: 1.05rem;
}
.gallery img, .gallery video, .gallery .media-fallback { width: 100%; height: 100%; object-fit: cover; }

/* ---------- Contact ---------- */
.contact-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(0, 0.9fr);
  gap: clamp(28px, 5vw, 72px);
}
.contact-card {
  border-radius: 22px;
  padding: 36px;
  background: #fff;
  border: 1px solid var(--line);
  box-shadow: var(--shadow-md);
}
.contact-card h3 {
  font-family: var(--serif);
  font-weight: 500;
  font-size: 1.6rem;
}
.contact-card .row {
  display: flex;
  justify-content: space-between;
  gap: 16px;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
}
.contact-card .row:last-child { border-bottom: 0; }
.contact-card .row strong { color: var(--ink); font-weight: 700; }

/* ---------- CTA band ---------- */
.cta-band {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) auto;
  align-items: center;
  gap: 28px;
  padding: clamp(48px, 7vw, 88px) 6vw;
  background: var(--night);
  color: #fff;
}
.cta-band h2 { color: #fff; max-width: 700px; }
.cta-band p { color: rgba(255,255,255,0.7); margin: 0; max-width: 580px; }

/* ---------- Footer ---------- */
.site-footer {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 28px;
  padding: 64px 6vw 36px;
  background: var(--night);
  color: rgba(243, 243, 241, 0.7);
  font-size: 0.94rem;
}
.site-footer h4 {
  margin: 0 0 14px;
  color: #fff;
  font-size: 0.82rem;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
.site-footer a { color: rgba(243, 243, 241, 0.78); text-decoration: none; }
.site-footer a:hover, .site-footer a:focus-visible { color: #fff; }
.site-footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.site-footer .brand {
  font-family: var(--serif);
  font-size: 1.6rem;
  color: #fff;
}
.site-footer .credo {
  margin: 12px 0 0;
  color: rgba(243, 243, 241, 0.55);
  font-family: var(--serif);
  font-style: italic;
}
.footer-bar {
  grid-column: 1 / -1;
  margin-top: 24px;
  padding-top: 24px;
  border-top: 1px solid rgba(255, 255, 255, 0.08);
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 12px;
  color: rgba(243, 243, 241, 0.55);
}

/* ---------- Utilities & overrides ---------- */
.sr-only {
  position: absolute !important;
  width: 1px; height: 1px;
  padding: 0; margin: -1px;
  overflow: hidden;
  clip: rect(0,0,0,0);
  white-space: nowrap;
  border: 0;
}

.mt-16 { margin-top: 16px; }
.mt-24 { margin-top: 24px; }
.mt-28 { margin-top: 28px; }
.mt-32 { margin-top: 32px; }

.media-note {
  margin-top: 18px;
  color: var(--muted);
  font-size: 0.88rem;
}

.section.tight.centered {
  min-height: 60vh;
  display: grid;
  align-content: center;
}

.cta-band .eyebrow { color: #f1a4ac; }

.button.invert {
  background: #fff;
  color: var(--ink);
  border-color: #fff;
}
.button.invert:hover, .button.invert:focus-visible {
  background: var(--red);
  color: #fff;
  border-color: var(--red);
}

.contact-card .intro-text {
  margin: 8px 0 24px;
  color: var(--muted);
}
.contact-card .rows-wrap { margin-top: 28px; }

.process-list {
  padding-left: 20px;
  color: var(--muted);
  line-height: 1.7;
}
.process-list strong { color: var(--ink); }

/* ---------- Subtle motion ---------- */
@media (prefers-reduced-motion: no-preference) {
  .pulse {
    animation: pulse 6s ease-in-out infinite;
    transform-origin: center;
  }
  @keyframes pulse {
    0%, 100% { transform: scale(1); opacity: 0.9; }
    50% { transform: scale(1.06); opacity: 1; }
  }
  .drift {
    animation: drift 14s ease-in-out infinite;
  }
  @keyframes drift {
    0%, 100% { transform: translateY(0); }
    50% { transform: translateY(-10px); }
  }
}

/* ---------- Responsive ---------- */
@media (max-width: 980px) {
  .hero { grid-template-columns: 1fr; padding-top: clamp(40px, 8vw, 64px); }
  .hero-media { aspect-ratio: 4 / 3; }
  .split-feature { grid-template-columns: 1fr; }
  .split-feature.reverse > *:first-child { order: 0; }
  .outcomes { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .service-list article { grid-template-columns: 60px minmax(0, 1fr); }
  .service-list article > p { grid-column: 1 / -1; }
  .gallery figure.span-7, .gallery figure.span-5,
  .gallery figure.span-4, .gallery figure.span-8 { grid-column: span 12; }
  .contact-grid { grid-template-columns: 1fr; }
  .cta-band { grid-template-columns: 1fr; }
  .site-footer { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 640px) {
  .site-header {
    align-items: stretch;
    flex-direction: column;
    gap: 12px;
    padding: 14px 5vw;
  }
  .site-header nav { flex-wrap: wrap; }
  .header-cta { align-self: flex-start; }
  .outcomes { grid-template-columns: 1fr; }
  .story .chapter { grid-template-columns: 1fr; }
  .site-footer { grid-template-columns: 1fr; }
  .hero-actions .button { width: 100%; }
}